Targeting 11 to 16 year olds and getting them to pay attention to road safety was the aim of ‘Tell Your Mother I Saved Your Life’, www.tellyourmother.co.uk. The road safety play was written and developed in partnership with Manchester City Council, Urban Stage Theatre School, and the staff and pupils of Cedar Mount High School. Originally a printed pack including script, stage play, CD Rom of video and sound effects, the entire production was published on the web with the aim of reaching a wider audience.